Description: In 2014, Jonathan Blum, a corporate lawyer in the Bay Area, rented a U-Haul truck and loaded it with three pallets of soy sauce bottles. Source: NYTimes.com Date: Nov 05, 2016 Link: http://www.nytimes.com/2016/11/06/business/a-lawyer-with-a-taste-for-soy-sauce-and-a-high-tolerance-for-pain.html?ref=smallbusiness Questions for Discussions: Summarize the strategies followed by Jonathan Blum as they relate to developing customers awareness and adoption? Is Blum … Continue reading A Lawyer With a Taste for Soy Sauce and a High Tolerance for Pain